Privacy Policy

Effective Date: August 28, 2025  |  Last Updated: August 28, 2025

App: Peep (“App”)

Company / Controller: DDL Lab, Inc.

Mailing Address: 1035 Campus Dr., Stanford, CA

Privacy Contact: privacy@downloadpeep.com

Security/Incident Reports & Auto-Share Disable Requests: help@downloadpeep.com

Contents

1) Who Can Use the App 2) Information We Collect 3) How We Use Information 4) Auto-Sharing 5) How We Share Information 6) Data Retention 7) Your Choices & Rights 8) Security 9) International Transfers 10) Region-Specific Notices 11) Third-Party Services We Use 12) SMS & Notifications 13) Changes to This Policy 14) Contact Us App Store “App Privacy” Summary

1) Who Can Use the App

The App is intended for users 13 years and older. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal data, please contact us and we will delete it.

2) Information We Collect

A. Information You Provide

B. Information Collected Automatically

C. Derived/Technical Data

D. From Others

We may receive your information if other users upload/share photos containing you or sync contacts that include your number.

3) How We Use Information

Legal bases (EEA/UK): performance of a contract (providing the App), legitimate interests (security, analytics, improvement), and consent (access to contacts/photos, notifications).

4) Auto-Sharing

Auto-sharing is ON by default so the App can deliver its core experience. We upload/share only the subset of photos our system marks as likely to include friends and be appropriate to share. An in-app control to turn auto-sharing off is being rolled out; until that control is available, you can request account-level disablement at help@downloadpeep.com.

5) How We Share Information

We do not sell personal information. We share data only as described below:

We do not share data for cross-context behavioral advertising and we do not use IDFA-based ad tracking.

6) Data Retention

We retain data only as long as needed for the purposes above, then delete or de-identify it.

For exact durations for a specific dataset, contact privacy@downloadpeep.com.

7) Your Choices & Rights

8) Security

We use administrative, technical, and physical safeguards appropriate to the data, including encryption in transit and at rest, access controls, and monitoring. No method of transmission or storage is 100% secure. If you believe your account has been compromised, contact help@downloadpeep.com.

9) International Transfers

We may process data in the United States and other countries. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses) for cross-border transfers.

10) Region-Specific Notices

California (CCPA/CPRA)

EEA/UK (GDPR)

Biometric/Sensitive Information

Face embeddings are used only to group photos and improve sharing within the App. Where required by local law (e.g., certain U.S. states with biometric laws), we obtain consent and honor deletion requests. We do not sell or disclose face embeddings for third-party advertising and do not use them to identify you across unrelated services. We maintain a retention schedule as described in Section 6.

11) Third-Party Services We Use

We rely on the following processors to operate the App. Their use is limited to providing services to us under contract; they are not authorized to use your information for their own purposes.

12) SMS & Notifications

We use SMS only for account security (e.g., verification/OTP). We do not send marketing SMS. Push notifications are optional and can be turned off in device settings.

13) Changes to This Policy

We may update this Policy from time to time. We will revise the “Last Updated” date above and, if changes are material, provide additional notice in the App or by email.

14) Contact Us

Privacy Requests: privacy@downloadpeep.com
Security/Incident Reports & Auto-Share Disable Requests: help@downloadpeep.com
Mailing Address: DDL Lab, Inc., 1035 Campus Dr., Stanford, CA

App Store “App Privacy” Summary

Use this section to help complete your App Store Connect privacy questionnaire. Apple reviews these disclosures separately from your policy.